Why do political events bring out the worst in people? The polls everywhere where there are elections seem to get it wrong. Billions of dollars are spent every year on selling products and services which clearly indicate that people can be influenced when looking for goods and services. Why then does it not work when political events are scheduled? What is therefore the difference between on one hand the willingness to follow advertising guidance whereas the same does not work when choosing leaders of our destiny? The answer lies in the natural genes of animals and humans.