22 September 2009

STEP UK launches new ‘one-stop’ resource for philanthropy advisors

Dame Stephanie Shirley, Ambassador for Philanthropy, has welcomed a new website which launches today providing a comprehensive ‘one-stop’ guide for private client advisors to more effectively support their clients’ philanthropic aims.

Commenting on the guide Dame Stephanie Shirley said, "Advisors play a critical role in effective giving and this resource will take us one step closer to further embedding a culture of strategic philanthropy in the UK.

Giving advice: a guide for philanthropy advisors (http://www.givingadvice.org.uk/), developed by Philanthropy UK and the Society of Trust and Estate Practitioners (STEP), two leading providers of philanthropy advice, offers essential information in one place. The step-by-step guide includes a framework for advising clients on philanthropy, case studies and key questions and answers, with signposts to more detailed information and other helpful resources.

It is designed to support private client advisors of all types – encompassing a wide range of individuals and firms, including private bankers, wealth managers, trust and estate lawyers, accountants, trust and family office managers, financial planners, and family business consultants.

The guide features four sections:

Section 1: Why talk to clients about philanthropy which busts some popular myths about philanthropy advisory, and offers food for thought.

Section 2: Asking the giving question suggests a range of questions to help get the ball rolling, based on typical questions from advisors.

Section 3: Giving philanthropic advice is a guide through the key elements of effective philanthropy advice.

Section 4: Advisors’ framework for effective giving offers a process through which advisors can guide clients to develop a bespoke giving strategy.

Philanthropy UK Director Susan Mackenzie says, “More and more wealthy individuals are becoming involved in philanthropy, but many simply don’t know where to start, and are turning to their trusted advisors for guidance on how to get started on their philanthropic journey.

In response professional advisors of all types are increasingly seeking to offer bespoke philanthropy services to their private clients, but often are unsure about what clients really want and what services advisors should provide. Our website provides a one-stop solution featuring the most current information and insight on effective philanthropy.

Keith Johnston, STEP Director of Philanthropy, says, ”We are delighted to work with Philanthropy UK on the development of this online guide for philanthropic advisors. STEP members advise clients on the broad business of the management of personal finance. As intermediaries between clients and potential wealthy donors, members have a major role to play in advising on philanthropy.

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