05 September 2009

Bangkok's Bumrungrad Hospital: Expanding the Footprint of Offshore Health Care - Knowledge@Wharton

It's been called the Mecca of medical tourism. For the past 10 years, Thailand's Bumrungrad International Hospital has been wooing patients from Boston to Bahrain with a combination of lower-cost, state-of-the-art medical care along with service worthy of a five-star hotel. In what seems far from the hustle and bustle of the streets of Bangkok, more than one million patients, including some 40% from over 190 countries, visit every year for treatment at Bumrungrad's high-tech, upscale facilities...

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