African business is integrating Africa—economically and otherwise. It has been a long time coming, and plenty of hurdles remain, but the economic integration of the continent, which many see as key to its continued development, is manifest. Driving it are indigenous entrepreneurs and fast-growing African companies, as well as multinational corporations (MNCs).
African pioneers do eight things:
- They actively expand their footprint.
- They make greenfield investments.
- They use M&A to expand.
- They build brand recognition.
- They innovate locally.
- They develop a people advantage.
- They build local ecosystems.
- They connect Africa by facilitating the movement of people, goods, data, and information.
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