09 May 2015

The Economist - Crowdfunding: Cool, man

Bankers are conservative types. It is hard to imagine any of them jumping at the opportunity presented by Ryan Grepper, an Oregon-based “part visionary, part mad scientist, and a passionate supporter of the DIY revolution”, to lend him $50,000 to develop an oversized picnic cooler. Not just any cooler, mind you, but The Coolest, which beyond keeping drinks chilled also blends them, blares music and recharges gadgets.

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