Starbucks Launches Starbucks for iPhone App with Mobile Gifting Feature

New App Merges Features of myStarbucks and Starbucks Card Mobile; Introduces Mobile Starbucks Card eGift Capability

WHAT: Starbucks launches Starbucks for iPhone®, an app that introduces its popular Starbucks Card eGift feature on a mobile device for the first time and also combines the features of its two popular apps for iPhone and iPod® touch: myStarbucks and Starbucks Card Mobile. Now customers can access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app, along with the new option to send a mobile gift.

Previously only available at Starbucks.com, Starbucks Card eGift allows customers to treat friends and family to their favorite Starbucks® beverage, food or merchandise by sending a gift straight from their iPhone or iPod touch. Starbucks Card eGifts can be customized with a personal message and sent using your contacts or Facebook friends list, for any amount between $5.00- $100.00. Starbucks Card eGifts work like an actual Starbucks Card – they can be redeemed at participating company-owned and licensed Starbucks store locations in the U.S., or online at starbucksstore.com.

With Starbucks for iPhone you can:

• NEW: Send a Starbucks Card eGift using your contacts or Facebook friend list • Pay for Starbucks purchases right from your iPhone or iPod touch • Check your Starbucks Card balance • Reload your Starbucks Card account with any major credit card or PayPal • Find nearby Starbucks stores with the store locator feature • Track your My Starbucks Rewards Stars • Consolidate Starbucks Card balances • Access food and beverage nutrition information • Build a virtual beverage with the Drink Builder feature • Learn about Starbucks® coffees • Search for a job at Starbucks • Use the QR code reader to check out promotions

“Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on MyStarbucksIdea.com which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.”

WHERE: The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at http://sbux.co/StarbucksforiPhone. To learn more about Starbucks for iPhone visit http://www.starbucks.com/coffeehouse/mobile-apps.

WHEN: Available to download now.

COMPATIBLE DEVICES: iPhone and iPod touch