06 June 2009

Towards Sustainable Outsourcing: A responsible competitiveness agenda for IT-enabled services

IISD's primer on Responsible Competitiveness in the Information Technology Enabled Services (ITES) explores an ambitious agenda for countries, cities and firms to create an outsourcing model that is genuinely sustainable. In the past decade, sustainable development proponents and the ITES industry have missed two clear opportunities to engage in developing solutions for sustainable development.

They now have a third chance—ITES 3.0, which recognizes that investment in ITES alone, will not automatically increase resource gains and productivity. Rather, ITES needs to be given its due place as a new industry, while investment promotion agencies need to broker agreements that will increase employment, innovation and entrepreneurship in their own countries.

The current global economic downturn will only increase the momentum for ITES 3.0 as governments create even more streamlined value chains, a more equitable distribution of incomes and design stimulus packages to support new ‘green' jobs and technologies.

The second wave of globalization is here, and it is in services. In the past, , the bulk of services outsourced from one country to another were linked to functions that were repetitive, routine and relatively uncomplicated, such as back office data entry and data processing, back office administration, human resource administration, bookkeeping, facility management, publication layout, and customer calls centres.

Today, “off-shoring” has expanded to include more specialized and expert tasks that have a direct impact of an organization's brand value and bottom line. Hospitals are off-shoring medical transcription, diagnosis and decisions on surgical intervention. Schools and universities are turning to teachers and lecturers in India to provide support with tutorials and thesis supervision. Commodity and consumer product firms are outsourcing accounting, marketing, design and R&D functions. Legal firms are off-shoring litigation and patent research. The insurance and investment industries are off-shoring analysis and actuarial functions.

Is this trend likely to continue? And what are the implications for triple bottom line performance of both firms and the nations involved in these trading transactions?

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